Axe Hair Crisis Relief TVC

Has anyone else been bothered by this camapign? Axe has had it's ups and downs with their TVC campaigns of late. A while back their parent co, Unilever was criticized for talking out of both sides of its mouth with Dove and Axe brands having VERY conflicting markcom positions (Dove's real beauty vs. Axe's emphasis on t+a) .

But I gotta draw the line here >> I'm not cool with cruelty to animals and don't try to tell me that the pig falling from a shopping mall balcony is OK with this.

http://www.youtube.com/watch?v=zBcToLwEpzM


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